The company was started by K. S. Rama Rao in 1973 as a radio publicity company with the help of his friends Vadde Ramesh (producer), Rangachari (Lakshmi Films) and Chanti Babu (Vijaya Pictures)
K.A. Vallabha, also known as Alexander Vallabha, is an Indian producer who predominantly works in the Telugu film industry. He made his debut with Chukkallo Chandrudu (2006) and is often associated with the production company Creative Commercials. Other notable works include Dhammu (2012), Malli Malli Idhi Rani Roju (2015) and Tej I Love U (2018), Kousalya Krishnamurthy (2019). His 2020 releases include World Famous Lover.